Project Timeline:

4 weeks

The challenge:

The client organisation observed that many visitors arrive at the donation page but don’t end up donating. They are seeking data-driven practical solutions to fix this issue.

Goal:
To increase the number of newly recruited monthly donors by 30% within the next two months without adding significant website costs.

Our approach:

• Reviewed and analysed all the landing pages used to recruit new monthly donors
• We categorized the landing pages into Meta Ads LPs, Google Ads LPs, and Organic LPs.
• Tailored Landing Page optimizations for each channel and target audience
• Defined main pain points
• Optimized the Landing page & Donation Form
• Conducted A/B testing and implemented the highest-performing version
  
  

The result:

• Achieved a 30% increase in new monthly donors within the targeted timeframe.
• Increased the average donation amount by 20%
• Improved User-Experience across all landing pages