Project Timeline:

9 months.

The challenge:

Executing a project within a small market of around 1.7 million individuals, characterized by a significant reluctance towards online payments, requires utilizing a budget of $30,000 exclusively for online promotional activities and increasing the number of committed donors. The challenge lies in effectively implementing this hybrid campaign to align the promotional objectives of the major corporate donor with the charity's primary goal of increasing the number of committed donors.

Goal:
Continuous progress measured in the increased number of newly recruited committed givers.

Our approach:

• In-house approach.

• A combination of 25 seconds videos and emotional pictures.

• Meta, Google, LinkedIn, Viber were the main digital channels.

• A carefully crafted digital campaign divided in 3 parts (3 separate campaigns with a common call to action and unique message) with 3 set of ads for each campaign, making it a total of 9 ad sets for the entire period of 9 months.

• Carefully crafted social media plan.

• PR activities and the support of online media.
  
  

The result:

• 678 new CG recruited.
• Average CPA was record low - only $44.
• Payback time - 3 months.
• Huge brand awareness and exposure to over 1.000.000 people.
• Secured long-term partnership