Localization Strategy
Project Timeline:
3 months
The challenge:
The NGO heavily relies on external funding, making its long-term sustainability uncertain. To ensure financial independence, it needs to build trust within the local community.
Goal:
Develop a sustainable localization strategy that strengthens community trust, increases local engagement, and establishes effective fundraising channels to reduce reliance on external funding.
Our approach:
- Worked closely with the NGO’s leadership and key stakeholders to align on objectives and priorities to tailor the strategy to the NGO’s mission, capacity, and community dynamics.
- Data-driven insights, market research, and donor analysis to ensure a proper approach.
- Adapted the NGO’s storytelling and communication to resonate with local cultural values.
- Empowered the NGO’s team with skills in local donor engagement and digital fundraising.
- Developed a roadmap for continuous growth and donor retention beyond the project timeline.
The result:
- Successfully established a local fundraising model, reducing reliance on external funding.
- Strengthened trust and awareness among local donors through localized messaging and community-driven campaigns.
- Generated a 220% increase in local individual donations within 3 months.
- Trained the NGO’s team in local donor engagement, fundraising strategies, and sustainability planning, empowering them for long-term success.