Project Timeline:

3 months.

The challenge:

Implementing the pre-paid messaging platform and utilizing it while staying within the confines of the law that explicitly prohibits sending messages to random phone numbers.

Goal:
Successful use of the messaging platform as a retargeting channel and a donor life cycle tool.

Our approach:

• We found a provider of in-app messages and implemented the platform.
• Added app opt-in to the donation form in order to collect numbers for further retargeting and communication.
• Implemented automatic "trigger message" for every unsuccessful initial or successive donation triggered by the error code received from the payment processor.
• Implemented Salesforce automated messages based on various stages of donor life cycle.
• Implemented regular campaigns for one off donors.

The result:

• 68 new CGs within the first 3 months.
• 106 reactivated donors (messages triggered by failed recurring donations within various stages of donor life cycle).
• CPA = $5
• Cost of reactivation = $2.95