SEO for Nonprofit
Project Timeline:
8 weeks
The challenge:
Despite having an active website, the organization's website and donation page were challenging to find through online searches (Google, Safari, Bing), limiting its visibility and potential fundraising opportunities.
Goal:
Increase organic traffic and attract both one-time and committed monthly donors without relying only on paid promotions.
Our approach:
Developed a detailed project plan, approved by the client organization, and provided a brief on the potential income based on past experiences and proven fundraising SEO strategies.
- Performed a detailed website SEO audit with in-depth analysis using SEO tools and Google Search Console.
- Implemented complete technical, on-site, and off-site SEO optimization.
- Provided UX improvement suggestions to better guide potential donors to donation pages.
- Rewrote content for organic donation pages to enhance clarity and engagement.
The result:
- The website ranked on the first search page for key terms like "donation," "charity," and "non-profit near me".
- Organic web traffic increased by 17% within six months.
- Recruited 75 new organic committed monthly donors and 150 one-time donors within six months.
- The average donation amount from organic donors was 110% higher than the overall average donation amount.